For more than three decades, SMS has been the backbone of mobile communication. From the first “Merry Christmas” text in 1992 to today’s enterprise-scale messaging campaigns, traditional telco messaging has proved remarkably resilient. Yet the past decade has witnessed the meteoric rise of Over-The-Top (OTT) applications —WhatsApp, Viber, Telegram, WeChat, and many others — that bypass telco infrastructure, offering richer, app-based messaging experiences.
Madrid became the stage for a milestone chapter in Cytech’s journey this September. From the 16th to the 18th of September 2025, our team joined the global messaging community at the Wholesale World Congress (WWC), while on the 16th of September we proudly stood among the industry’s finest at the 3rd Antonio Meucci Awards (AMA). It was a week that combined innovation, recognition, and the reaffirmation of Cytech’s commitment to shaping the future of telecom software.
The telecom industry is a fast-paced market where agility is key. Cloud messaging for startups is a game-changer for emerging players, offering a secret weapon to compete with established giants. This article explains how these tools provide instant scalability, global reach, and significant cost savings, freeing startups to focus on what matters most: innovation and growth.
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