With an estimated 87+ billion dollars in sales to be generated by 3 billion mobile coupons in 2011 (JupiterResearch), the case for mobile coupons in mobile marketing is already strong. The SMS Platform comes to fill the gap in the technology tools empowering mobile coupons that will allow for successful mobile marketing campaigns. Version 5.1 of the platform supports the following 3 distinct types of mobile coupon campaigns:
The ease, directness and low cost of Bulk SMS combined with the marketing power of traditional coupons bring the SMS Platform users the ability to broadcast their offers, specials or discounts to a large consumer base, using SMS Coupons.
The SMS Platform users now have the ability to utilize one of the most popular calls-to-action in the marketing scene today, by inviting their customers to text in a pre-selected keyword to a short code, e.g. “Text Pizza to 12345 for a 20% discount“. Consumers that participate in the marketing campaign receive an automatic SMS reply that includes a unique coupon with a discount or rebate they can redeem at the point-of-sale, or online, etc.
QR codes are the ideal call-to-action for a more tech-savvy audience, such as mobile apps fans, as a fast and very low cost way of finding more information online about a specific item, providing a link between the physical and digital world. In addition to SMS campaigns, the platform now also supports QR-code mobile coupon campaigns that allow the platform user to generate the QR codes online, based on their individual marketing scenario. These can then be used in print or outdoor media so that consumers can retrieve their mobile coupon simply by scanning a code.
Instant Win SMS Campaigns
The SMS Platform further expands its support for different marketing scenarios, by adding Instant Win functionality to all 2-way SMS services. SMSP users are now able to define the number of prizes they would like distributed to their audience over a given time period, and the system automatically calculates when to do so, allowing you to give out presents at random, but with a fair distribution, over the duration of your service.
About Cytech Ltd.
Cytech Ltd. is a mobile applications and mobile marketing solutions provider with an international customer base. Based on its 10-year experience in the field of mobile marketing, the company provides consulting services in mobile marketing and develops its own software solutions which it customizes to the individual customer’s needs.