In addition, the SMS Platform also provides full Bulk SMS capabilities, allowing its users to engage with the participants of 2-way SMS over and over again.
“With an expected rise of A2P/P2A (application-to-person/person-to-application) SMS traffic from 720 billion messages annually in 2010, to nearly 2.4 trillion by 2016 (Juniper Research), there is little doubt about the future of Interactive SMS marketing and we are ready to take advantage!”, comments Mr. Vangelis Antoniades, CEO of Cytech Ltd.
SMS Short Codes (usually 3-7 digit numbers) are the main SMS reception and transmission channel for interactive SMS services. They offer a number of benefits to companies looking to create a mobile interaction channel:
- Premium Charge: Allows Service and Content Providers to make profit from their Interactive SMS service – which is more than just communicating a marketing message.
- Easy to remember: The memorability of the short code is incredibly important when running a mobile marketing campaign targeted at the mass market.
- Subscription services: Service and Content Providers can run subscription services, where consumers pay a price for each SMS they receive (e.g. daily weather report).
The SMS Platform comes as a fully white-labeled solution, which customers can have tailor-made to their needs. For information on licensing packages, please contact info[AT]smsp.gr .
About Cytech Ltd.
Cytech Ltd. is a mobile applications and mobile marketing solutions provider with an international customer base. Based on its 10-year experience in the field of mobile marketing, the company provides consulting services in mobile marketing and develops its own software solutions which it customizes to the individual customer’s needs.